For Distributors and Manufacturers of Printed Products
March 2010 Issue
Green Marketing:
What Works, What Doesn’t
The Environmental Leader, a website dedicated to energy and environmental news for businesses, has recently released what is already one of the most relevant green marketing studies ever made. Green Marketing: What Works, What Doesn't—A Marketing Study of Practitioners...
The Environmental Leader, a website dedicated to energy and environmental news for businesses, has recently released what is already one of the most relevant green marketing studies ever made. Green Marketing: What Works, What Doesn't—A Marketing Study of Practitioners...
For the Win
To be successful, the business-to-business marketer must include in the customer and prospect database a rich matrix of influencers. There may be as many as 15 or 20 individuals at a company who influence a business-to-business sale. Because most...
To be successful, the business-to-business marketer must include in the customer and prospect database a rich matrix of influencers. There may be as many as 15 or 20 individuals at a company who influence a business-to-business sale. Because most...
Growing the Leader in Us
Leadership is a verb, not a noun. Leadership is action, not a position. Leadership is defined by what we do, not the role we assume. Some people in leadership roles are excellent leaders. But too many are bosses, "snoopervisors," technocrats,...
Leadership is a verb, not a noun. Leadership is action, not a position. Leadership is defined by what we do, not the role we assume. Some people in leadership roles are excellent leaders. But too many are bosses, "snoopervisors," technocrats,...
Never Look Back
It takes more than producing a great print job to stay on top. It takes perseverance. It takes knowledge. It takes a little thing called the Internet. If you aren't familiar with the mechanics of personalized URLs and other...
It takes more than producing a great print job to stay on top. It takes perseverance. It takes knowledge. It takes a little thing called the Internet. If you aren't familiar with the mechanics of personalized URLs and other...
Forming the Future
If you live in the north eastern portion of the United States, you're probably pretty sick of winter at this point. As the snow slowly melts away, thoughts turn to making the most of the summer—perhaps building a new deck...
If you live in the north eastern portion of the United States, you're probably pretty sick of winter at this point. As the snow slowly melts away, thoughts turn to making the most of the summer—perhaps building a new deck...
Y2010
Ten years ago, a lot of people were still feeling a sense of relief that the Y2K bug hadn't caused the collapse of society. Google wasn't very well-known as a noun, let alone as a verb. Blogging was in...
Ten years ago, a lot of people were still feeling a sense of relief that the Y2K bug hadn't caused the collapse of society. Google wasn't very well-known as a noun, let alone as a verb. Blogging was in...
Insider Information
Up until 2009, the industry was surging ahead with sales figures that hit a whopping $19.4 billion* mark in 2007. In an ominous showing of what was to come, the sales volume for '08 fell more than a billion...
Up until 2009, the industry was surging ahead with sales figures that hit a whopping $19.4 billion* mark in 2007. In an ominous showing of what was to come, the sales volume for '08 fell more than a billion...
Evolution of Mail Inevitable
The economic downturn hit many industries hard, including the direct mail industry. As the mortgage crisis became the credit crisis, consumer confidence and spending plummeted, causing a change in how businesses approached advertising....
The economic downturn hit many industries hard, including the direct mail industry. As the mortgage crisis became the credit crisis, consumer confidence and spending plummeted, causing a change in how businesses approached advertising....
Your Future Says ... Labels are here to stick around
Following printed forms, labels and tags took second prize on Print Professional's top 100 manufacturers list as a top-earning product in 2009. Their sales figures have only climbed since the previous year's, from $567.6 million to $585.5 million,...
Following printed forms, labels and tags took second prize on Print Professional's top 100 manufacturers list as a top-earning product in 2009. Their sales figures have only climbed since the previous year's, from $567.6 million to $585.5 million,...
15 Minutes
Julie Pritchard, vice president, sales and marketing of Norcross, Georgia-based DemandBridge had no intentions of entering the printing industry; it was an accident. Armed with a degree in accounting, Pritchard was initially hired by a software company to implement accounting...
Julie Pritchard, vice president, sales and marketing of Norcross, Georgia-based DemandBridge had no intentions of entering the printing industry; it was an accident. Armed with a degree in accounting, Pritchard was initially hired by a software company to implement accounting...
Say It with Style
Looking for great style at a one-stop shop? Give up the days of going to multiple sources for your clothing necessities. If you are looking to save time and shipping costs, then this month's mystery product can help....
Looking for great style at a one-stop shop? Give up the days of going to multiple sources for your clothing necessities. If you are looking to save time and shipping costs, then this month's mystery product can help....
Neenah Paper Throws Its Weight into Digital Papers
Alpharetta, Georgia-based Neenah Paper continues to expand its digital offering with the addition of two new weights to the CLASSIC CREST Digital Papers selection: 24lb. Writing and 130lb. Double Thick Cover. Both weights are available in four sizes...
Alpharetta, Georgia-based Neenah Paper continues to expand its digital offering with the addition of two new weights to the CLASSIC CREST Digital Papers selection: 24lb. Writing and 130lb. Double Thick Cover. Both weights are available in four sizes...
Flint Group Launches Metalback Blankets
Innovative DuraBond technology is the building block of the new coldset and heatset metalback blankets recently launched by Plymouth, Michigan-based Flint Group. ...
Innovative DuraBond technology is the building block of the new coldset and heatset metalback blankets recently launched by Plymouth, Michigan-based Flint Group. ...
MGX Announces New High-Performance Coatings
Headquartered in Fenton, Mo., Masterpiece Graphix (MGX) now offers both a matte and gloss substrate coating for the EFI Jetrion UV inkjet label press, giving Jetrion users more substrate options to choose from. MGX tested these coatings on...
Headquartered in Fenton, Mo., Masterpiece Graphix (MGX) now offers both a matte and gloss substrate coating for the EFI Jetrion UV inkjet label press, giving Jetrion users more substrate options to choose from. MGX tested these coatings on...
Proforma Inducts New Members to Clubs
After what most would call a challenging economic year, the Proforma Million and Multi-Million Dollar Clubs have something to celebrate. With the addition of 11 new members to the Million Dollar Club and four new members to the Multi-Million Dollar...
After what most would call a challenging economic year, the Proforma Million and Multi-Million Dollar Clubs have something to celebrate. With the addition of 11 new members to the Million Dollar Club and four new members to the Multi-Million Dollar...
The Crowley Company Acquires Input Solutions
Frederick, Maryland-based The Crowley Company has completed its asset acquisition of Input Solutions, a Gaithersburg, Maryland-based document scanning, consulting and distribution firm....
Frederick, Maryland-based The Crowley Company has completed its asset acquisition of Input Solutions, a Gaithersburg, Maryland-based document scanning, consulting and distribution firm....
