For Distributors and Manufacturers of Printed Products
April 2012
Know Your Audience
Industries across the board have built quite a collection of buzzwords over the last few years....Features
The Perfect Hire
Most people would say that knowing how to hire well is a gut thing, a skill that just comes from experience and intuition. But is that true? And if so, how do you get better at something that is mostly...From the Conference Room to the Chat Room
If you have ever been involved in a lawsuit, you'll know what I mean. If you have not, this is your warning....Prescription for Sales
Convincing your clients to buy wellness (or any) products requires your in-depth knowledge of the strongest and weakest aspects of those products. Even though personal and healthcare products seem straightforward, their complexities are not always easily understood....Seal of Approval
So many envelopes, so many needs—where does one begin? The good news is distributors have options....Departments
mystery product : Foot Loose
Cramped feet, pinched toes, water blisters—not exactly a pretty picture, is it? However, that's not enough to stop people from purchasing the hottest styles in footwear. After all, "beauty is pain" and sometimes a necessity....marketing & sales : The Incredible Power of an Elevator Speech
Why should someone spend time with you?" That was the question I asked the six salespeople who were the subjects of an intense week-long training session....mind your business : Are You Committing the Seven Deadly Sins of Business Transformation?
Every day millions of Americans arrive at work filled with dread and resignation. Since the recession hit (or perhaps before), they've been overloaded, overstressed and overwhelmed....15 Minutes
As a young freshman intent on becoming an architect or civil engineer, Matthew Jay quickly realized he had a problem: he hated math. Ironically, a two-step equation ultimately led Jay to a career in the print industry....Upfront
Leed’s Partners With Cross
New Kensington, Pennsylvania-based Leed’s announced the addition of Cross to its expanding line of retail brands. Cross has over 165 years of experience in designing and manufacturing quality writing instruments....Proforma Opens Seven New Offices in March
Cleveland-based Proforma welcomed seven new offices to its network....Quad/Graphics Forms New Media Solutions Company
Quad/Graphics, Inc. has announced the formation of Media Solutions, a services group dedicated to helping marketers and publishers more efficiently and effectively integrate print and new media channels....Past Issues of Print Professional
