SALES & MARKETING
Generating more sales leads with effective methods and strategies.
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Sales manager vs. sales controller
As the sales landscape has fundamentally changed, the role of sales management, the attributes of sales representatives, the mindset of...
More On Sales & Marketing
marketing & sales : Listen, Don’t Speak
August 2010Most people don't realize the power of silence when negotiating a deal. I recently observed someone discussing a deal with a prospective customer. ...
marketing & sales : Optimal Power
July 2010When people are searching on the Internet for companies, products or services such as yours, the vast majority start their searches with one of...
15 Minutes
July 2010
When Cindy Hadfield was working as a consultant, setting up companies' accounting systems and training their personnel, she always got the same question: Where...
New Website, Logo, Look and Sales Tools from Broker Forms
June 2010Grand Rapids, Michigan-based Broker Forms is ushering in a new era of delivering excellence to distributors, complete with a host of new materials....
Marketing & Sales : Making a Difference
June 2010"All customers care about today is price. It doesn't matter if your product or service is better, lasts longer or enables them to do...
Turn Up the Heat
May 2010Do you have prospects that give you the runaround? They expressed interest in your product or service when you first contacted them but now...
15 Minutes
May 2010
Wauconda, Illinois-based Plastic Graphic Co. has remained a family-owned business for 40 years due to some simple, but straight-forward, business reasons, according to vice...
Plastilam Offers Resellers New Ways to Increase Sales
May 2010Headquartered in Salem, Mass., Plastilam introduced its Platinum Reseller program. This program has been designed exclusively for the reseller/print broker/agent/distributor and will be...
Leave a Message at the Tone
April 2010Cold calls or not, you'll still need to use the phone to return messages, call suppliers and contact referrals. Below are six things to...
For the Win
March 2010To be successful, the business-to-business marketer must include in the customer and prospect database a rich matrix of influencers. There may be as many...
