Microsoft Bets on Bar Codes
July 28, 2009
Two-dimensional bar codes are one of those futuristic technologies that always seem to be on the brink of a breakthrough, but never make it.
Promotion from Microsoft ( MSFT - news - people ), one of the biggest technology companies in the world, could help. Starting this fall, the Redmond, Wash.-based software giant plans to incorporate bar codes into its Xbox videogames as part of a broad marketing initiative. "[Bar codes] enable advertisers to continue their conversations with consumers across any media [whether] posters, book covers, store displays or screens," says Mark Kroese, general manager of entertainment and devices advertising for Microsoft.
To read more of this article from Forbes.com, visit Forbes.
Promotion from Microsoft ( MSFT - news - people ), one of the biggest technology companies in the world, could help. Starting this fall, the Redmond, Wash.-based software giant plans to incorporate bar codes into its Xbox videogames as part of a broad marketing initiative. "[Bar codes] enable advertisers to continue their conversations with consumers across any media [whether] posters, book covers, store displays or screens," says Mark Kroese, general manager of entertainment and devices advertising for Microsoft.
To read more of this article from Forbes.com, visit Forbes.
