
A guide to the science of direct response testing today, including best practices, power tests, small vs. large test, analyzing results, testing mistakes, new...
In Business Transformation: A New Path to Profit for the Printing Industry , John Foley, Jr. presents an in-depth look at the dramatic changes that...
Whether it is a hard cover novel, a flyer in a retail store or your Sunday newspaper, behind every printed piece there are dozens of...
In the past technology shifts were about quality and production efficiency improvements, but the current advancements are profoundly different—they challenge print as a preeminent mass...