Bookstore

• Basics of Print Production (2nd Edition)

  Whether it is a hard cover novel, a flyer in a retail store or your Sunday newspaper, behind every printed piece there are dozens of...

• Managing Print Production

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• Printing Production Management (2nd Edition)

  Printing Production Management provides a systematic treatment of the problem-solving aspects of production management that are so critical to efficient production and company profitability....

• Print Production Workflow: A Practical Guide

  Streamline your workflow to achieve efficient production and improve profits, and use practical ways to maximize your conventional, digital, or hybrid workflows. A comprehensive and...

• Direct Mail Pal—Canada

  Some of the topics covered in Direct Mail Pal — Canada include: Canadian postal rules and standards Data cleansing and management Address and...

• Secrets of Direct Marketing Testing

  A guide to the science of direct response testing today, including best practices, power tests, small vs. large test, analyzing results, testing mistakes, new...

• Secrets of Direct Marketing Testing

  Available as a PDF A guide to the science of direct response testing today, including best practices, power tests, small vs. large test, analyzing results,...

• PURLs for Profit

  Available as a PDF Your everything-you-need-to-know guide to personalized URLs, including: Best Practices on why they work, campaign strategy, multichannel creative, analytics, and 10 Case...

• Secrets of Direct Marketing Arithmetic (2nd Edition)

  Available as PDF. As explosive as the digital revolution has been, another equally important shake-up moved quickly throughout the marketing world these past couple...

• Direct Mail Pal 2012: A Direct Mail Production Handbook

  Since the first edition of Direct Mail Pal 10 years ago, the subject of mailing has grown even more relevant as a service in...